Fujifilm on Film Simulations, the X Half, and What Comes Next

Fujifilm's product chiefs are on record saying the shooting experience matters as much as image quality — which sounds like marketing until you realise it explains every odd decision they've made lately, from the X Half to the GFX100RF. The real signal buried in this interview: film simulations aren't untouchable forever, and the people who decide what goes into Fujifilm cameras are actively listening to their community on what changes next.