Icelandair's 'Worst Photographer' Contest Pays Paris Woman $50K

Icelandair wrapped up its 'World's Worst Photographer' campaign by handing Parisian Blanche Mortemard $50,000 and a 10-day Iceland trip after judges spent over 2,000 hours sorting through 127,642 entries from 178 countries. Mortemard beat 13 finalists on the strength of her 'admirable lack of skills and knowledge of basic photography,' per the airline. She heads to Iceland this summer to see if she can actually take a bad photo there. Good fun as a marketing stunt, low stakes as photography news.