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Fujifilm Overtakes Nikon to Become World's #3 Camera Brand
Industry News·1mo ago
via FujiRumors
Daily Digest
Thursday, August 20, 2026
Fujifilm passes Nikon for third, and YouTube resets its view count
Market-share numbers and platform changes
From the Editor
Nikkei’s global camera shipment figures put Fujifilm ahead of Nikon in third place for the first time, a placing the brand holds despite the supply shortages that constrained its output over the past year. On the software side, Capture One Mobile 4.0 brings Enhanced Denoise, Heal & Clone, Color Balance and Keywords to iPhone and iPad, while YouTube changes how views are counted from August 24 and raises its Partner Program entry bar. A portrait prize shortlist, a night-sky contest gallery, and a $99 autofocus 85mm fill out the rest.
Top Stories · 10 items
1 The ranking comes from Nikkei’s global camera shipment figures, and is the first time Fujifilm has been placed ahead of Nikon.
2 photo_cameraCapture One Mobile 4.0: Denoise, Heal & Clone Now on iOS
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