2025 Camera Shipment Market Share: Canon Up, Sony Slips

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2025 Camera Shipment Market Share: Canon Up, Sony Slips

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Nikkei Industry Report numbers show Canon at 45.7% of 2025 digital camera shipments (4.5 million units, up from 43.2% in 2024), Sony down to 24.6% from 28.5%, and Fujifilm the biggest mover in the pack — nearly doubling its 2023 share to reach 11.8%. Nikon slipped to 8.9%. Figures are via dclife and PhotoRumors; the full Nikkei report sits behind a paywall.

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Canon Sony Fujifilm Nikon Panasonic Ricoh Imaging OM Digital

market share industry data shipments camera market

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