Apple Quietly Acquires Color.io, the Web-Based Grading Tool
7h agovia PetaPixel
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Apple bought Color.io without saying a word about it, which is exactly how Apple acquires things it plans to bury in Final Cut or quietly shelve. The tool had real traction with photographers doing quick color work in-browser, no install, no subscription. Whether Apple absorbs the tech into its ecosystem or kills access for non-Apple users is the only question that matters. If Color.io is part of your grading workflow right now, start planning your exit before Apple makes the decision for you.
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