Industry Opinion

APS: The $1 Billion Film Format That Nobody Remembers

via Fstoppers

APS: The $1 Billion Film Format That Nobody Remembers

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Five major photography manufacturers jointly launched the Advanced Photo System film format in Las Vegas in February 1996, after pooling roughly $500 million in development costs. The format was gone and largely forgotten within 15 years. Fstoppers has a long-form piece on the whole story.

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film photography photo history industry

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