Camera Design Is Back. And It's Doing Real Work Now.

For a decade and a half, caring about how your camera looked was treated as a character flaw. That consensus is cracking. The financial success of design-forward bodies has forced the industry to confront something it buried: aesthetics and identity sell, and not just to hobbyists. If you've ever hesitated to pull out a camera in front of a client, this shift matters more than another megapixel race.