Canon, Nikon, Sony, Fujifilm Execs on Where Cameras Are Headed

Senior executives from Canon, Nikon, Sony, and Fujifilm each gave separate interviews to Nikkei on their companies' investment priorities. Nikon's Ikegami is the most specific: the company is investing in processing engines, image sensors, and video cameras, and is building a shared engine and software platform across its product range. That lines up with Nikon's May investor briefing on cinema market entry, plus the ZR, NIKKOR Z CINEMA lenses, and N-RAW arriving in the $1,399 Z5IIC. The original interviews are in Japanese behind a paywall; CineD provides translated quotes.