Software Opinion

Capture One CEO on pricing, expansion, and who the software is for

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Capture One CEO Rafael Orta spoke to DPReview about the subscription price gap with Lightroom and who the company is actually building for: photographers with client relationships and deadlines. AP joined as its first photojournalism client last year, and the platform has expanded into portrait and wedding markets alongside its commercial stronghold.

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Capture One Hasselblad

Capture One editing software pricing professional workflow

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