US Bill Would Require Consent Before Using Someone's Likeness in Deepfakes

Getty backing this bill isn't altruism. They're protecting their licensing model, and for once that aligns with what working photographers actually want: consent before someone's face or likeness gets synthesised and sold. The bill's been reintroduced before and stalled. Whether it gets traction this time matters most to photographers shooting portraits, commercial talent, and stock who need a legal floor under their clients' releases.