DJI Now Owns 73% of the Video Camera Market

DJI doesn't just lead the video camera market — it owns it. Nearly three quarters of all video cameras sold in Japan last year carried that logo, and 2026 numbers are trending higher. That's the kind of market concentration that shapes what gear rental houses stock, what clients expect on set, and what accessories third-party brands bother to make. If you've been sitting on the fence about investing deeper into the DJI ecosystem for video work, the fence is getting harder to justify.