EU Mandates Labeling for AI-Generated Images, Video and Audio

The EU has switched on mandatory labeling rules for AI-generated images, video, audio, and some text, and the reach is extraterritorial: if your content lands in front of someone inside the EU, the rules apply to you regardless of where you're based. Fines go up to 15 million euros or 3 percent of worldwide turnover, which is serious money. For photographers who shoot commercially and compete against AI-generated work, this is the first real regulatory bite at disclosure. The Fstoppers piece is light on implementation detail, so worth reading the primary source if you're actually operating in or publishing to European markets.