Fujifilm Outsells Nikon in Global Camera Market for First Time Since 2019

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Fujifilm Outsells Nikon in Global Camera Market for First Time Since 2019

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Fujifilm has overtaken Nikon in global camera sales and shipments for the first time since 2019, per Japan's Nikkei Industry Map 2027. Fujifilm's market share hit 11.8% on 1.16 million units; Nikon's dropped to 8.9% on 880,000 units, placing it fourth behind Canon, Sony, and Fujifilm. Nikon has separately revised its annual sales forecast down by 300,000 units.

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Fujifilm Outsells Nikon in Global Camera Market for First Time Since 2019

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