Godox's New Foldable Softbox Opens in One Second

Location shooters who've watched Profoto's quick-open softboxes with envy but not at that price point, this is the one to watch. Godox has a new foldable modifier that deploys in a second flat, which on a run-and-gun corporate job or a tight editorial turnaround means one less thing slowing you down between setups. The Profoto inspiration is obvious and Godox isn't hiding it. That's fine. The real story is that affordable, fast-deploy modifiers are now table stakes, and if you're still wrestling with speed rings and rods on location, that's a problem you can solve without spending Profoto money.