GoPro Formally Exploring Sale or Merger

GoPro is formally on the market. Not rumour, not speculation — the company confirmed it is reviewing strategic options including a sale. For anyone who owns a Hero or relies on GoPro for client deliverables, this matters now: whoever buys this business sets the roadmap for firmware, accessories, and support. GoPro has been bleeding market share for years, and a distressed sale typically means new ownership focused on revenue extraction, not product investment. If you're mid-cycle on GoPro gear, watch this closely before committing to more.