How Amplified Productions Shoots 80+ Dance Events a Year on Canon

Canon-sponsored case study, so take the brand loyalty angle with a grain of salt. The actually useful insight buried inside: when you're running a large rotating crew across dozens of events, standardising on one ecosystem isn't brand fandom, it's logistics. Shared batteries, shared lenses, shooters who already know the menus. If you're building a team or scaling up event work, that argument holds regardless of which brand you land on.