How One Photographer Shoots E-Commerce Fashion for Both Photo and Video

Shooting e-commerce fashion for both stills and video in the same session sounds efficient until you're on set trying to reconcile lighting ratios for a JPEG hero shot with what the video needs for colour grading. This walkthrough from a working commercial photographer covers how he navigated that compromise — lighting choices, camera positions, and the sequencing decisions that keep a single-day shoot from doubling in length. Useful if you're quoting on a job that wants both deliverables and haven't worked out your rate or your run-of-show yet.