How to Price and Sell Prints Without Leaving Money Behind

Most photographers are leaving print money on the table, not because they can't sell prints, but because they never built it into the conversation from the first client call. Pricing prints isn't complicated once you treat them as a product line with real margins, not an afterthought you mention at delivery. If you've been handing over digital files and calling it done, this is the nudge to rethink that.