Model Sues Fashion Brand Over Unauthorised AI-Generated Images

A model is taking a fashion brand to court after it used generated images of her likeness for product catalogues without permission. The case is one of the cleaner examples yet of consent and commercial rights colliding in this space, with photographers on the losing end of the same trend. Brands cutting catalogue shoots to replace them with cheap generated imagery is already reducing commission work, and a lawsuit with a real plaintiff and a named defendant is more legally concrete than most of what's been reported so far. Worth watching for how the court frames likeness rights, since the precedent could apply beyond modelling.