OpenAI Adds C2PA Metadata and SynthID to Generated Images

C2PA metadata is quietly becoming the industry handshake for proving an image is real. OpenAI baking it into their generated images is actually good news for photographers: the more synthetic content gets labelled at source, the harder it becomes to pass off a generated image as editorial or commercial photography. If your agency or client hasn't asked about C2PA metadata in your deliverables yet, they will. Worth knowing where the standard is heading before that conversation lands in your inbox.