Polaroid Drops Three Pokémon Cameras and Films for 30th Anniversary

Polaroid has put out a Pokémon-branded collection timed to the franchise's 30th anniversary: three Now Gen 3 cameras, three special-edition films, and three accessories. It's the brand's biggest licensed drop to date by volume. Collectible film shooters have a genuine following, and the Now Gen 3 is a real camera rather than a toy, so there's something here beyond pure novelty. Not a tool for working photographers, but if you know someone who shoots instant film and grew up with Pikachu, this is worth knowing about.