Polaroid Go Generation 3 Announced as Brand's Smallest Instant Camera

Polaroid has announced the Go Generation 3, the third version of its compact instant film camera and, per the company, its smallest analog instant camera to date. The source content is thin on specs and pricing, so the full picture requires a click-through. The Go line sits at the consumer/gift end of the market rather than the working photographer end, but instant film has a genuine hobbyist following and the generational update is worth a note.