Real Estate Video Is Being Disrupted. Here's What That Means.

Real estate video has always been a reliable day-rate earner. Show up, gimbal through the kitchen, drone the exterior, invoice. That formula is now getting pressure from software that generates walkthrough video from still images. The piece is heavy on the existential angle and light on which specific tools are doing this or how good the output actually is in a client-delivery context. The honest read: stills-to-video generation is real and improving, but 'obsolete' is a long way from 'disrupted'. Photographers who shoot property video should know this is coming, start the conversation with their real estate clients before the clients start it with them, and look hard at what they offer that a rendered flythrough cannot. Local knowledge, on-the-day lighting decisions, directing vendors out of shot. That's your moat, not the gimbal.