Sigma's CEO thinks the camera industry has an innovation problem

4d agovia DP Review News
auto_awesomePixelfetch Take

Yamaki's take cuts through the optimism most brands were selling at CP+: the upgrade cycle is dead until someone ships something genuinely new. If you've been wondering why your clients aren't asking about your latest kit — he's basically explaining why. Worth a read if you're curious where Sigma's camera ambitions (including the long-suffering Foveon) actually stand.

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