Sony A7 IV Drops to $1,998 — Best Entry Price Yet

The A7 IV at under $2K isn't just a sale — it's the point where the value argument becomes bulletproof. If you shoot events, weddings, or documentary work and need one body that handles stills and video without compromise, this is the price that should make you pull the trigger instead of stretching for the A7C II or A7 V.