Sony A7R V Drops to $3,298 — Best Price We've Seen

The A7R V at $3,298 is the first time this camera has felt like a realistic buy for working photographers who aren't on a Sony retainer — $900 off a 61MP hybrid with class-leading autofocus and real 8K video is not a drill. If you shoot commercial, editorial, or weddings and want one body that handles both stills and video without compromise, this undercuts the usual 'wait for the next generation' logic.