Industry Opinion

You're Not Undercharging Because of Your Town

6d agovia Fstoppers

You're Not Undercharging Because of Your Town

auto_awesomePixelfetch Take

Most photographers who underprice blame their postcode. The real problem: they're quoting people who were never going to pay professional rates regardless of geography. Targeting the right client, not moving to a bigger city, is the actual lever. Worth a read if your last three quotes ended with 'my cousin has a camera.'

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