Zeiss Teasing 'Next Major Advancement in Lens Technology' for June 2

Zeiss is making noise ahead of June 2, calling whatever they're announcing 'the next major advancement in lens technology' and a 'new horizon in Zeiss lens technology.' That's big-claim language. Could be a new prime, could be a coating or manufacturing leap, could be a mount play targeting the mirrorless shooters they've been slow to fully commit to. Nothing confirmed yet beyond the date and the marketing heat. File it, watch June 2.