ARRI Sells Global Rental Division in Management Buy-Out

ARRI has sold its global rental business to the division's own management team, with H2 Equity Partners backing the deal. The split covers rental operations in Europe, the UK, and North America. The new independent rental company will transition to its own brand after a handover period. ARRI owner Thomas Riedel flagged the structural tension at NAB 2026 — selling cameras to rental houses while competing with them directly — and the divestiture resolves it. ARRI now concentrates solely on manufacturing cameras, lighting, and software.