Story timeline
ARRI ALEXA 35
4 stories tracked since 3 May 2026 — latest 17 July 2026. This page updates itself as new coverage lands.
3 May 2026 · Industry News
Fujifilm GFX ETERNA 55 Wins NAB Product of the Year
The GFX ETERNA 55 winning NAB Product of the Year is a signal, not just a trophy. Fujifilm is planting its flag in cinema, and the CineD comparison against the ARRI ALEXA 35 is the test that actually matters for anyone considering it as a serious production tool. More immediately actionable: the Sigma 24-70mm f/2.8 DG OS HSM is being discontinued internationally. If you shoot Sony, Nikon, or Canon and wanted a solid workhorse zoom without the first-party price tag, buy it now before stock disappears.
10 July 2026 · Accessory News
P+S Technik HEXAMO Mounts Leitz HEKTOR Primes on ARRI ALEXA
P+S Technik has released HEXAMO, a mount conversion system that lets Leitz HEKTOR Cine Prime lenses run on ARRI ALEXA cameras. Because the HEKTORs were designed for short-flange mirrorless systems, a standard adapter leaves them unable to focus to infinity on an ALEXA body. HEXAMO swaps out the ALEXA's mount block and fits a machined three-part rear interface to each lens, with individual calibration for accurate flange depth.
14 July 2026 · Industry News
ARRI Sells Global Rental Division in Management Buy-Out
ARRI has sold its global rental business to the division's own management team, with H2 Equity Partners backing the deal. The split covers rental operations in Europe, the UK, and North America. The new independent rental company will transition to its own brand after a handover period. ARRI owner Thomas Riedel flagged the structural tension at NAB 2026 — selling cameras to rental houses while competing with them directly — and the divestiture resolves it. ARRI now concentrates solely on manufacturing cameras, lighting, and software.
17 July 2026 · Industry News
ARRI Sells Global Rental Business in Management Buy-Out
ARRI is selling its global rental business in a management buy-out backed by H2 Equity Partners, with Dana Harrison as incoming CEO of the standalone rental entity. Illumination Dynamics stays with ARRI. Separately, the FCC has fined companies the agency describes as DJI front operations, and Sony has announced the RX10 V along with the LYTIA L910 smartphone sensor. Firmware updates are out for the Sony VENICE 2 and FUJIFILM GFX ETERNA 55.