Canon flags potential camera price rises in 2027 over memory costs

Canon told investors after its Q3 2026 results that it no longer expects memory prices to ease in 2027, walking back its earlier forecast of a second-half improvement. The company has already secured memory supply for 2026 but expects to pay more for components next year, and says it will pass those costs on through higher camera prices. Canon confirmed it already raised prices on some products in 2026 in response to rising costs, though it didn't name which models or markets were affected.