Canon Hits 45.7% Market Share as Nikon Drops Out of Top Three

Japan's Nikkei Industry Map 2027 ranks Canon first in camera shipments with 45.7% market share, up from 43.2%, and unit sales climbing from 3.53 million to 4.5 million. Fujifilm has moved into third place, pushing Nikon out of the top three for the first time since 2019 — Nikon has made no new camera announcements in 2026 so far.