Eastman Kodak Begins Self-Distributing Film at ~20% Below Kodak Alaris Prices

Eastman Kodak is now distributing its own film directly alongside Kodak Alaris stock, with UK prices running about 20% lower on Eastman Kodak-sourced rolls. Some familiar names are absent: Kodak Alaris still holds marketing rights to Portra and T-Max, so the Eastman Kodak equivalents ship under new names including Ektacolor Pro and Ektapan.