Leica Kills Medium Format Mirrorless, Fujifilm Reshuffles

13h agovia PhotoRumors
Leica Kills Medium Format Mirrorless, Fujifilm Reshuffles
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Two things actually worth your attention buried in this roundup. First: Leica has killed its mirrorless medium format project. That's a real strategic retreat. Anyone watching the medium format space should note that Fujifilm's GFX line just got less crowded at the top end. Second: Fujifilm Germany merging its digital camera and Instax divisions sounds like internal admin, but divisional reshuffles at this level usually signal where a manufacturer thinks its growth is coming from. Leica Q3 firmware 4.1 is out now if you're shooting one — go grab it before your next job.

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