Lomography Half-Frame Simple Use Reloadable Camera Launches

Lomography's new Half-frame Simple Use Reloadable camera ships preloaded with 40 exposures of 35mm film (your choice of LomoChrome Classicolor ISO 200 or Lady Grey B&W ISO 400), shoots 17x24mm half-frame verticals, and can be reloaded with any standard 35mm stock once you're through the first roll. Fixed 21mm lens, f/9, 1/120s shutter, built-in flash with three gel filters included.