Story timeline
Pentax 17
6 stories tracked since 10 Apr 2026 — latest 17 July 2026. This page updates itself as new coverage lands.
10 Apr 2026 · Industry News
Why Pentax Built a Brand New Film Camera in 2024
Vintage film compacts are dying faster than repair techs can save them — and the Pentax 17 exists precisely because one designer watched a young shooter blow their savings on a broken camera and decided someone had to build something new. If you're shooting film or thinking about recommending it to anyone just getting started, this is the clearest explanation of why new film hardware matters more than hunting eBay for a 30-year-old Point & Shoot that might last six months.
6 May 2026 · Camera Deal
Fujifilm X Half Drops to $549: Does the Price Finally Fix It?
The X Half was never a working tool. Fixed lens, touchscreen controls, no instant playback in Film Mode. Fujifilm built it for the slow-down crowd, not the deliver-by-Friday crowd. At $849 it was easy to dismiss. At $549 it starts making sense as a personal camera you actually carry — the kind that sits in your bag on days off, not on set. If you've been curious but couldn't justify it, this is the discount that changes the maths. Not a priority purchase. But no longer a hard no.
20 May 2026 · Industry Opinion
Film Photography at The Photography Show 2026: Still Breathing
Film is not dying. It's just expensive now. The Photography Show floor tells the real story: new bodies shipping, younger shooters turning up, and Lomography competing directly with Pentax for the 35mm casual market. If you've been dismissing analogue as nostalgia theatre for old blokes with backpacks, the demographic at NEC this year would've surprised you. The Pentax 17 half-frame is the headline product, 72 frames per roll is genuinely useful when XP2 Super costs what it costs now, but £500 with no focus assist is a tough sell against what else is available at that price point. The broader point: there's a real market here for photographers who want to hand clients something different, or who just want to slow down between commercial jobs. Worth knowing what's shipping before your next conversation with a client who asks about film.
17 July 2026 · Launch News
Lomography Launches Half-Frame Simple Use Reloadable Film Camera
Lomography has announced two variants of a new half-frame reloadable simple-use film camera. The source flags an unusual feature on the camera but doesn't reveal it in the available excerpt — click through for the detail.
17 July 2026 · Launch News
Lomography Half-Frame Simple Use Reloadable Camera Launches
Lomography's new Half-frame Simple Use Reloadable camera ships preloaded with 40 exposures of 35mm film (your choice of LomoChrome Classicolor ISO 200 or Lady Grey B&W ISO 400), shoots 17x24mm half-frame verticals, and can be reloaded with any standard 35mm stock once you're through the first roll. Fixed 21mm lens, f/9, 1/120s shutter, built-in flash with three gel filters included.
17 July 2026 · Launch News
Lomography Simple Use Half Frame: Reloadable, 72 Shots Per Roll
Lomography's new Simple Use Half Frame shoots 17x24mm negatives on standard 35mm film, doubling exposure count to 72 from a 36-exposure roll. Redesigned vertical body with xenon flash and colour gel filters. Preloaded version ships with a 40-exposure roll.