Sony A7C R Hits $2,998 — $400 Off Its 61MP Compact Body

If you've been sitting on the fence about the A7C R, $2,998 USD is the lowest it's been this year. The practical case for this camera is straightforward: 61MP in a body small enough to pair with a compact prime and disappear into a day bag. For commercial shooters doing on-location product or architecture work where you need serious resolution but don't want to carry a full-size body all day, that trade-off is genuinely useful. It's not a discount on old stock — this is current-gen hardware at a meaningful cut. Worth pulling the trigger if it's already on your shortlist.