Story timeline
Sony FE 100-400mm f/4.5 GM
3 stories tracked since 1 May 2026 — latest 12 May 2026. This page updates itself as new coverage lands.
1 May 2026 · Launch Rumour
Sony a7R VI and 100-400mm GM Rumoured for May 13 Announcement
Sony looks set to drop the a7R VI and a reworked 100-400mm GM around May 13, with a confirmed NYC event on the 14th-15th giving the rumour a concrete anchor. Nothing is official, so don't cancel any orders yet. But if you're shopping for a high-res Sony body or a long telephoto right now, two weeks is worth waiting.
8 May 2026 · Launch News
Canon EOS R6 V and Sony a7R VI Both Drop May 13
Two major announcements landing the same day. Canon fires the R6 V into the mid-range mirrorless fight, and Sony answers with the a7R VI plus a refreshed 100-400mm telephoto. The R6 V matters if you shoot events, weddings, or editorial and want Canon's latest autofocus chops without flagship pricing. The a7R VI is the one to watch for commercial and landscape shooters who need resolution and need Sony's latest sensor generation to back it up. The 100-400mm GM update is worth attention too, especially if wildlife or sport is your bread and butter. Both announcements land May 13. Clear your morning.
12 May 2026 · Launch Rumour
Canon EOS R6 V and Sony a7R VI: Confirmed in Under 48 Hours
Two major announcements dropping simultaneously on May 13. Canon's EOS R6 V lands as a mid-tier hybrid refresh for shooters who found the R6 Mark II too conservative. Sony's a7R VI pairs with a new 100-400mm GM lens, and comes with a bigger 2600mAh battery, which matters on long shoot days more than most specs do. If you're sitting on a body upgrade decision for either system, hold your credit card for 48 hours.