GoPro MAX 2

20 May 2026 · Industry News

GoPro has formally kicked off a sale process. Board authorised, financial advisor hired, multiple unsolicited inquiries already on the table. This isn't idle speculation, it's a real corporate event. For working photographers who've built GoPro into their kit for POV shots, behind-the-scenes content, or extreme conditions work, the question now is whether to buy into the new Mission 1 lineup or wait and see who ends up owning this brand in twelve months. DJI already owns the action camera conversation. If a deep-pocketed acquirer steps in and actually resources GoPro properly, that competition gets interesting. If nobody bites, you're looking at a brand in managed decline.

3 June 2026 · Industry News

GoPro has formally flagged 'substantial doubt' about its ability to continue as a going concern in a recent financial filing. The company also noted that existing credit agreements may restrict how it operates going forward.