Format

Name: Format
Rating: 8.5

by Format

Portfolio websites designed specifically for photographers

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auto_awesomePixelfetch Take

Format is what you get when someone designs a website builder specifically for people who care about how images look on screen. Every template is built to showcase photography, not adapted from a business template. The built-in client proofing and print store mean you might not need Pixieset alongside it. At $7/mo it undercuts Squarespace while being better suited to portfolios. The trade-off is less flexibility for non-portfolio pages.

Our Take

Pros

✓Templates designed specifically for photographers
✓Built-in client proofing and print store
✓Clean, image-first design philosophy
✓Affordable — undercuts Squarespace on price
✓Custom domain support on all plans

Cons

✗Less flexible than Squarespace for non-portfolio pages
✗SEO tools are basic compared to full website platforms
✗Template customisation has limits
✗Smaller ecosystem than Squarespace or WordPress

Verdict: The best dedicated portfolio platform for photographers. If your website is primarily a portfolio with some blog and client proofing, Format nails it at a fair price.

Composite Score

8.5

Capterra

4.6/5(95 reviews)

4.5/5(70 reviews)

How we calculate this score

The composite score is a weighted average of ratings from major review platforms, normalized to a 0-10 scale. Each platform rating (out of 5) is doubled to fit the scale. Manual overrides may be applied by the editorial team.