Fujifilm GFX ETERNA 55 Wins NAB Product of the Year

The GFX ETERNA 55 winning NAB Product of the Year is a signal, not just a trophy. Fujifilm is planting its flag in cinema, and the CineD comparison against the ARRI ALEXA 35 is the test that actually matters for anyone considering it as a serious production tool. More immediately actionable: the Sigma 24-70mm f/2.8 DG OS HSM is being discontinued internationally. If you shoot Sony, Nikon, or Canon and wanted a solid workhorse zoom without the first-party price tag, buy it now before stock disappears.